option4 is a nonprofit group lobbying to protect the rights of future generations of recreation fishers. This site was one of the first times the Internet has been used for political lobbying in New Zealand and has grown to be quite a substantial site with an associated email marketing programme. It was initially set up to capture submissions from thousands of concerned New Zealanders. "Form-to-database" functionality has helped make this site very successful in achieving its objectives.
option4 is a nonprofit group lobbying to protect the rights of future generations of recreation fishers. This site was one of the first times the Internet has been used for political lobbying in New Zealand and has grown to be quite a substantial site with an associated email marketing programme. It was initially set up to capture submissions from thousands of concerned New Zealanders. "Form-to-database" functionality has helped make this site very successful in achieving its objectives.